My Name Is Morgan Fielder. I Am The Owner And CEO Of Guidepost Leads.

 

Where should we begin?

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Why You Should Work With Us

Guidepost Leads is not in the business of getting you more clicks or more traffic. We are a Responsible Travel Booking Engine. We’ve built our company to deliver one thing—new clients.

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I know how to do this because I’ve done it for myself. Here’s a quick overview of my journey.

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• Started Cornhole Europa: In 2016, I founded CornholeEuropa.com, an online directory and lead generation platform that provided calls and qualified leads to local cornhole businesses. It is now sold.​​

• Built Crave the Planet: From there, I went on to build a hiking themed travel info site. For over 2 years, CTP was one of the top hiking blogs in Europe.  It's now transitioned to video as a new medium.​

• Built Vicentina Journeys:  A new project around the walking holidays in the rural section of Alentejo and Algarve Portugal providing a platform for small accommodations and local businesses to promote their services. 

• Invested In And Founded Multiple Sustainable Tourism Projects: Along the way, I began investing in and building a real estate  portfolio with a sustainable edge. My portfolio now includes ownership in a livestock-cut, zero carbon grass farm, rural housing units and high density housing within a UNESCO heritage site. 

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I’ve sat in your seat. I know the importance and the urgency of getting the phone to ring and generating new clients.

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I’m Not Here To Make You More Popular, I’m Here To Generate Phone Calls And Bookings

Running my own businesses taught me something very clearly.

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You don’t care about keyword rankings, social media likes, or even website traffic. You care about whether your phone is ringing and whether those phone calls are converting into paying patients.

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That’s it. That’s the game.

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That’s why Guidepost Leads is not a marketing agency. We’re a booking engine.

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If you work with me, every strategy and campaign we build will be focused on one goal – new repeat clients.

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This is not a popularity content. I don’t care about which clinic has the most likes on Facebook or the most views on Instagram. I’m here to get new clients in the door. That’s it.

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How Do I Do This?

Responsible Travel is not like other industries. We’re not selling cruise ship beds or bus tours. A client is someone who is discerning, demands sustainable choices and wants to get off-the-beaten path. You don’t convince them. You meet them where they are.

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That’s why we build systems to capture demand with precision.

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1. Search Engine Optimization: Local search has the lowest cost per acquisition. If someone is actively searching for services you provide, and I get them to your site, they will call. And they will likely convert.

2. Google Advertising: Once your cost per acquisition becomes profitable, growth is just a matter of ad spend. Most businesses never get there. I make sure you do.​

3. Navigation App Integration: Most tourism companies don’t bother in GPS route creation. That’s a huge mistake. I will build and implement a complete GPS route posting system so you can draw inbound leads from tourists that already love the outdoors and active travel. ​

4. CRM Development, Implementation, And Management: Leads mean nothing without follow-up. I build and manage your CRM so your team knows where every lead stands, how to follow up, and how to close.

5. Reporting And Budget Allocation: You need to know your numbers. I’ll give you clear, simple dashboards that show your true cost per lead, cost per admission, and help you allocate your budget to the channels that actually work.

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You Will Never Have To Stress About Your Marketing Again

As a business owner, nothing is more frustrating than juggling vendors, chasing reports, and wondering if your marketing team is doing anything at all.

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That ends here.

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I am not another agency. I’m your digital marketing department. I’ll run everything with clarity, precision, and total professionalism. This way, you can focus on delivering care, not chasing leads.

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If you’re serious about growing your travel business and want a partner who has built and run travel companies herself, schedule a call.

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Let’s build your booking engine.